fashion campaigns 2020

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Which is why the industry's most-beloved figures have gathered in front of the camera for its 50th anniversary, along with a few special celebrity guests. The Best Fashion Ad Campaigns of Fall 2020: Dickies August 10, 2020, 3:26pm. “I asked them to represent the idea they have of themselves, to go public with it, shaping the poetry that accompanies them. According to creative director Pierpaolo Piccioli, this is a feeling which connects us all, even when we can’t physically connect through the medium of human touch.

Dickies has launched its first global multimedia marketing campaign. After an eventful 10 months (to say the least), it’s now autumn/winter, and as usual, major fashion houses have rolled out their new campaigns to celebrate the season.

Click through to see all the season's best campaigns, here. Which you can buy here, just FYI.

Yet much of the collection was also designed to be a ‘love letter to women’. So it’s no surprise that the brand has decided to do something a little different to mark her final solo offering, creating a fashion campaign like no other to showcase it. With an ecological focus, Etro’s Autumn/Winter 2020 campaign is an ode to nature and the harmony and beauty of our planet. In 2017, however, Jigsaw decided to break the mould, basing its print, social, and digital marketing campaign around the importance of immigration in fashion.

Shelby Comroe is a Fashion Assistant at Marie Claire who works on new editorials, trends, looks, shoots, accessories, and everything else in the world of fashion. Savannah Walsh is an Editorial Fellow at ELLE.com. Much of Balenciaga’s recent success has been attributed to creative director Demna Gvasalia’s ability to uniquely communicate the themes of our time via his creative narratives. The Best AW18 Fashion Campaigns You Need To See. Fine jewellery brand Vashi has launched Foundations, a collection designed with life's milestones in mind (who doesn't want to mark a special occasion with fine jewellery?). Captured through the lens of Italian photographer Paola Mattioli, Dior’s AW20 fashion campaign therefore provides a series of intimate portraits which both celebrate femininity and diversity, and capture the ethos of Carla Lonzi’s writing. We earn a commission for products purchased through some links in this article. An older couple dancing, a group of friends travelling across the German capital, loved ones reunited  – the pieces are perfectly matched to these extraordinary everyday occurrences. Rosé wears a black lace mini dress and a signature pussy bow blouse in a contemporary leopard print. We may earn commission from the links on this page. 40 TV Shows You're Going To Be Obsessed With, ELLE Edit: 20 Of The Best Eyeshadow Palettes, Just A Super Useful Guide To Balancing Oily Skin, A.P.C. Starring models Anok Yai, Sora Choi and Jill Kortleve, the collection celebrates the artistic and poetic heritage of Wales, from its folklore to its crafts. @RiccardoTisci17 has assembled a team of iconic creative talent to bring the Pocket Bag to life, including photographers @InezAndVinoodh, stylist @Katy_England, make-up artist @IsamayaFfrench and hair stylist @HairbyChristiaan . It got all the elements to become successful: Fashion product made out of recycled material; A commercial e-commerce company partnering up with a …

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Oct 20, 2020 - Explore C L's board "FASHION / CAMPAIGNS", followed by 119 people on Pinterest. From Jane Fonda and Lil Nas X for Gucci, to Jacquemus' grandmother, here are the fashion campaigns you need to see now. offers escape with its latest campaign celebrating Interaction 8, a collaboration with long-time friend of the brand Charlotte Chesnais. To celebrate the launch, Vashi has partnered with three equally special female photographers for the Foundations campaign: Sirui Ma, Vicki King and Oumayma B-Tanfous. Together, these two singers helped Saint Laurent unite the worlds of fashion and music.

The rapper celebrated her campaign with an Instagram post detailing her shock of it's position on a billboard in Paris. More information about the campaign. You may be able to find more information about this and similar content at piano.io, 100 Independent Fashion Brands To Check Out Now, The Best Celebrity Halloween Costumes Ever. Entitled ‘The Ritual’, the hyper-real, deeply personal self-portraits – shot on everything from smart phones to disposable cameras – depict the models as they exercise, knit, sunbathe, jump on beds and even brush their teeth. The images, lensed by photographer Dario Catellani, reflect Etro’s commitment to not only the spirit of universal connection, but also to sustainability, which has always been at the centre of the Maison’s ethos and values. However, with the global pandemic going on, the brands took a slightly different approach this round, exploring new shoot formats and deliveries that are not any less eye-catching. The Dutch accessories and footwear brand, founded by Elza Wandler in 2017, bids farewell to summer 2020 in style with a campaign by Checking Invoices.

As the global pandemic interrupts travel and prohibits shoots, fashion houses are being increasingly forced to get creative.

Microsoft may earn an Affiliate Commission if you purchase something through recommended links in this article. Together, these two singers helped Saint Laurent unite the worlds of fashion and music – a combination which is increasingly seeing the influence of K-Pop.

Dior’s latest autumn/winter collection from creative director Maria Grazia Chiuri is influenced by Italian feminist art. This is channelled via a distinct ‘Queen of Hearts’ vibe thanks to the line’s ruby tones and rippled sleeves.

Louis Vuitton’s campaign was photographed by creative director Nicolas Ghesquière, in a first for the house. For AW20, Stella McCartney continues to shine the spotlight on the Stella women who are “unapologetic, unpredictable, and unafraid to be themselves. Marie Claire participates in various affiliate marketing programs, which means we may get paid commissions on editorially chosen products purchased through our links to retailer sites. The Best Spring/Summer 2020 Fashion Campaigns. See the Fashion Campaigns for Fall 2020. And while the two have worked together before, both on Loewe and Anderson’s own label, most notably with a series of whimsical images featuring models towering high on stilts and riding giant tricycles, this is the first time Mitchell has appeared both behind and in front of the camera. Cardi B is the first celebrity Demna Gvasalia has enlisted to be the face of any of the Balenciaga campaign's under his creative directorship. I encouraged them to play, improvising with their life”. Now the 25-year-old Brooklyn-based photographer has collaborated with his friend Jonathan Anderson on the designer’s new Autumn/Winter 2020 fashion campaign. Nothing about this September has been typical, but the campaigns … Starting with the principle that we are not alone, but co-inhabitants along with the world’s flora and fauna, the campaign named “We Are All One” portrays the concept of shared unity between man and beast. Prada is taking a new approach with its AW20 campaign by organising an auction to give back.

With remote shoots being the New Norm during the pandemic, the brand hopped on the bandwagon and worked with Chinese photographer Leslie Zhang who staged a shoot in Shanghai’s greenery. Shot in Wales, the country which inspired Sarah Burton’s most recent collection for Alexander McQueen, the British fashion house’s AW campaign champions a series of romantic silhouettes – think billowing dresses and cascading hems.

Brands have started to release their Spring/Summer 2020 campaigns, giving us warm-weather envy and some serious fashion inspo. See All the Holiday 2020 Fashion Campaigns Here Paper Magazine. The Dutch accessories and footwear brand, founded by Elza Wandler in 2017, bids farewell to summer 2020 in style with a campaign by Checking Invoices. Gucci paid homage to the office Christmas party with a '90s-set spread. We may earn commission on some of the items you choose to buy. I asked them to represent the idea they have of themselves, to go public with it, shaping the poetry that accompanies them.

Gwen Stefani And Blake Shelton Are Engaged! For Autumn/Winter 2020, the fashion house has stepped into the light, bringing a new sense of hope via its message of love. 4s. 5 Trends The Best Ad Campaigns Of 2020 Are Spearheading. Vintage styles influence a season of relaxed tailoring as Craig McDean photographs the label’s latest menswear.Tasked with bringing the drama, Rocky Harwood … In it, the collection’s key pieces are showcased, from autumnal checks to slick monochrome trouser suits and the knitted version of Dior’s Bar jacket, created by Christian Dior himself 73 years ago.

If the pandemic has taught us one thing, it’s that family is of the utmost importance—and for its AW20 campaign, Coach is celebrating just that. If it’s the end of summer, it’s time for fall fashion ads. Every item on this page was chosen by an ELLE editor. “The hearts are a symbol of togetherness, of being there for others,” explains Sarah Burton.

Photographed by Glen Luchford, it riffs off images from the British photographer's archive, recreating poses with models wearing new season Kenzo. Fashion buzz: Cardi B is the star of Balenciaga’s Winter 2020 campaign, Louis Vuitton Men’s goes for round two in Tokyo, and more Street style in the New Normal: The best social distancing looks, as seen on the cool girls in Paris Alexander McQueen’s campaign was inspired by the warmth of Wales’s artistic heritage, featuring Sarah Burton’s collection — a love letter to women, families, colleagues, and friends — in the glow of golden hour. Refreshingly understated and pared back, in the campaign notes the brand reveals that the photographs were created with the intention of bringing “a fun, young and carefree spirit, aligning perfectly with JW Anderson’s playful aesthetic and Mitchell’s signature style.”. And to reinforce the brand’s advocacy for feminism, the campaign stars model Cici Xiang who’s also an arts activist and the founder of C for ABC. For the first time, FENDI launches an advertising campaign in honour of the iconic Peekaboo bag – starring actress and producer Zoey Deutch.

After giving guests a look at what goes on behind the scenes during its show back in February, for its AW20 campaign, the brand gave full reigns to the models by letting them show their point of view.

Supermodel Bella Hadid transformed into a Panther for Burnerry's first ever bag campaign, starring the Pocket Bag. This website uses cookies to improve your experience while you navigate through the website. ELLE participates in various affiliate marketing programs, which means we may get paid commissions on editorially chosen products purchased through our links to retailer sites. Now, the star of K-Pop quartet BLACKPINK has been revealed as the face of the label’s global Autumn/Winter 2020 fashion campaign, a move which solidifies K-Pop’s transition into the mainstream.

Nothing about this September has been typical, but the campaigns are rolling out nonetheless, and some of them, like all good fashion images, have the ability to transport us to a different world. The Scandinavian brand has also launched a new range of unisex sleepwear. Following in suit, models took creative control of the imagery with the brief to simply wear each look in their daily life from the comfort of their homes and capture … Fashion campaigns have the ability to transport us — a particularly easy thing to do as winter drags on.

As marketers of successful fashion marketing campaigns, you get to learn from fashion eCommerce email marketing best practices of other brands and try and apply those concepts in your own marketing.

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