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While many Googies remain in Los Angeles, countless more were lost. Features of Googie include upswept roofs, curvaceous, geometric shapes, and bold use of glass, steel and neon. When Professor Douglas Haskell of Yale spotted the coffee shop, he coined its style as “Googie architecture.” [24] McAllister got his start designing fashionable restaurants in Southern California, which led to a series of Streamline Moderne drive-ins during the 1930s; though he did not have formal training as an architect, he had been offered a scholarship at the architecture school at the University of Pennsylvania because of his skill. The Malin Residence or Chemosphere House designed by architect John Lautner in 1960 is a Los Angeles residence that bends mid-century modern stylings into Googie. An introduction to Googie, SoCal’s signature architectural style, Mapping 15 of LA’s most glorious remaining Googies, The weird roadside architectureof Los Angeles, Editing: Kayleen Schaefer, Mariam Aldhahi, Kelsey Keith, Art Direction: Alyssa Nassner, Audrey Levine, Special thanks: Laura Holder, Anna Graves, Jenna Chandler, Jessica Gatdula. Googie buildings, as a whole, are like signs for their businesses, but Norm’s takes it to another level. [30] Because of its need to be noticed from moving automobiles along the commercial strip, Googie was not a style noted for its subtlety. Signage is where many Googies sing. [16] Alan Hess, one of the most knowledgeable writers on the subject, writes in Googie: Ultra Modern Road Side Architecture that mobility in Los Angeles during the 1930s was characterized by the initial influx of the automobile and the service industry that evolved to cater to it. Googie buildings incorporate strong geometric shapes, upswept roofs, the suggestion of motion, and a mixture of materials ranging from steel to glass to craggy boulders. [9], The term "doo-wop" was invented by New Jersey's Mid-Atlantic Center for the Arts during the early 1990s to describe the unique, space-age architectural style. Daring geometry ensured there was no way you could miss one of these structures. The restaurant was partially demolished, illegally, in 2007, but has since been restored. The color scheme continues inside, with seafoam green stools and walls. After the 1960s, following the Apollo 11 Moon landing, the rise of ecology movements against nuclear power, and the de-escalations of the Space Race and the Atomic Age, Googie began to fall out of style. With its flagstone walls, angular roof, large expanses of plate glass, and funky neon sign, Pann’s is one of the best-preserved Googies in the city. [30] Haskell's third tenet for Googie was that it have more than one theme—more than one structural system. Strong, angular rooflines—which often reflected new engineering techniques—are a common trait of Googie buildings. The exaggerated, once-futuristic Googie style exemplified in The Jetsons cartoons and the original Disneyland (which featured a Googie Tomorrowland) gave birth several decades later to retrofuturism. [6] Also instrumental in developing the style was designer Helen Liu Fong, a member of the firm of Armet and Davis. Architect: John Lautner. May 22, 2016 - Armand Devigne 1455 WEST MANCHESTER AVENUE Near Normandie Los Angeles, California The Finest in Foods and Liquors - Open 24 Hours Cocktail Lounge - Dining Room - Coffee Shop Entertainment at the Organ PLeasant 2-4000 PLeasant 9-1220 … An early adopter of Googie was McDonald’s. Pann’s Restaurant. Streamline Moderne, much like Googie, was styled to look futuristic to signal the beginning of a new era – that of the automobile and other technologies. The shape of the roof—like a kite on its side—is echoed on the sign, with each block letter in the name Norm’s getting its own angular backdrop. Perhaps fittingly, the flashy and bold style of architecture gets its name from a flashy and bold location—the famed Sunset Strip in Los Angeles. In his article he used the fictional Professor Thrugg's overly effusive praise to mock Googie, at the same time lampooning Hollywood, which he felt informed the aesthetic. So there’s no better reason to go out and see them today, and take in the colors, shapes, textures, and signs that made Googie Southern California’s signature style—while you still can. This new trend required owners and architects to develop a visual imagery so customers would recognize it from the road. With the increasing prosperity of the United States during the 1950s, however, American designers celebrated this new affluence with optimistic designs. Another remaining example of Googie architecture still in operation is the main terminal at Washington Dulles International Airport, designed by Eero Saarinen in 1958. Each location is uniquely designed, featuring oblique shapes, color, and large geometric roofs.[45][46]. Googie architecture (/ˈɡuːɡi/ GOO-gee[1]) is a type of futurist architecture influenced by car culture, jets, the Space Age, and the Atomic Age. The Leonard J. Malin Residence, also known as the “Chemosphere” was designed by the great architect, John Lautner, who is also famous for designing Googie’s Coffee Shop from which the term Googie Architecture was derived. The beachfront resort town of Wildwood, New Jersey, features an array of motel designs, colorfully described by such sub-styles as Vroom, Pu-Pu Platter, Phony Colonee and more. With car ownership increasing, cities no longer had to be centered on a central downtown but could spread out to the suburbs, where business hubs could be interspersed with residential areas. Ultimately, the style became unfashionable and, over time, numerous examples of the Googie style have either fallen into disrepair or been destroyed completely. Chips has a fairly restrained shape compared to its fellow Googies, but its tall, bright teal sign commands attention—the angled letters look like they’re shifting towards you as you drive past. [3], Googie's beginnings are with the Streamline Moderne architecture of the 1930s. Googie’s coffee shop sat next door to Schwab’s Drug Store at the intersection of Sunset Blvd. The iconic Theme Building at LAX, which houses the Encounter Restaurant, is a popular example of the Space Age look of Googie architecture. [21] Googie architecture exploited this trend by incorporating energy into its design with elements such as the boomerang, diagonals, atomic bursts and bright colors. Downey, CA 90241. [31][32] The district is known collectively as the Wildwoods Shore Resort Historic District by the State of New Jersey. Many of Wildwood's Doo-Wop motels were built by Lou Morey, who specialized in such designs. These stylistic conventions represented American society's fascination with Space Age themes and marketing emphasis on futuristic designs. The Soviet Union then launched Vostok 1 carrying the first human, Yuri Gagarin, into Earth orbit in 1961. 7483 Firestone Boulevard. [18] Hess writes that because of the increase in mass production and travel during the 1930s, Streamline Moderne became popular because of the high energy silhouettes its sleek designs created. Joining the firm during 1951, she created such Googie interiors as those of the Johnie's Coffee Shop on Wilshire Boulevard and Fairfax Avenue, the first Norms Restaurant,[27] and the Holiday Bowl on Crenshaw Boulevard. During the 1950s, space travel became a reality for the first time in history. During the 1930s, Streamlined trains and Lincoln-Zephyrs had been advanced technology, and Streamline Moderne paralleled their smooth simplified aerodynamic exteriors. A 1978 photo of the space age neon sign for Ship's Westwood, a Googie style coffee shop located at 10877 Wilshire Boulevard in the Westwood neighborhood of Los Angeles. [40] Despite the loss of these and the original Googie's in Hollywood, other Googie coffee shops including Norms Restaurants,[41] Johnie's Coffee Shop,[42] and the Wich Stand[43] have received historic designations.

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