NOVEL THINKING

Step #1 : Define Publicity Goals. One of these unique public event planning factors is working with and receiving permission from government agencies. During the event, you might need a printed agenda, signs that direct attendees to the right place, and boards that promote your sponsors and speakers. Once you’ve picked your platforms, it’s time to add them to your content calendar. In this case, we're going to learn from the city of Chicago. When are you holding the event? Sure, you can build your own publicity by live streaming your event and creating other social media content — but you also need the press on your side. Detour signs and barricades must comply with city requirements, and organizers are required to obtain these supplies directly. This helps determine where you need to focus your efforts and gives you an indication of when tasks will be completed. Marketing an event? Each social media platform has a unique set of loyal users and types of content that perform best. Confirm the activities your local or state bar association will do to observe the Pro Bono Week Celebration and highlight these activities in your news releases and media interaction. The first step is to identify your business goals and corresponding publicity goals. How much did you spend last year? You may be able to get more than one story out of the relationship! These will help you later on when it comes to promoting your event and reaching potential attendees with the right message. What events are you planning on attending this year? 8. Special thanks to the Mayor's Office of Special Events in Chicago for extending permission to highlight its Resource Guide and Permit Application requirements. Ask schools to help and publicize their activities, Identify a local media celebrity who can lend support, Seek an emotional investment from local media, Bring newsmakers and the community together. Your PR strategy should support overall event goals as well as drive registration. Follow up with the media outlets you contact to encourage placement of the PSA. Now’s your time to share any information that could reduce stress for both your team and attendees, think: parking details, start time, and final agenda. Encourage your audience to download and get familiar with it ahead of the event. When developing a marketing plan for your event, you should map out all of your moving pieces so there are no surprises or fire drills. How can my event change their life or business?

3. “one blog post on the benefits of email marketing for florists”), the calendar should also include the draft deadline and who’s responsible for the task. Organizers should submit as part of any special event permit application, an event map that identifies proposed street closure areas and re-route plan.

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