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With the introduction of Instagram Business Tools in 2016, firms now have an arsenal of tools and features to target their customers on Instagram more effectively. For example, in 2015, Red Bull introduced the #PutACanOnIt campaign. Required fields are marked *. While writing this blog, I got 2 tweets of Red Bull on Twitter but there was no update on the Facebook Page by last 7 hours. Ltd. Prev: Seatwave Used Email Marketing To Gain 1600% ROI, Next: How Xiaomi Making Effective Use Of Social Media To Target Indian Consumers. Brands can now create free business profiles that include access to follower insight statistics and the ability to promote posts. The Red Bull Stratos Project was one of the most successful campaigns ever & gone viral on YouTube and today Red Bull is having 4.3 million subscribers on his official page “Red Bull” on YouTube. They know what to post, when to post & for whom to post and how to make successful posts and which post is suitable for which platform & on what time. Red Bull is hands-down one of the most inspiring companies in terms of content marketing. When one posts a picture, followers can like, comment, or even share the post. The authentic content along with perfect #tags & mentions can make a post tremendously successful. But their posts on Instagram seems more engagement than any other social channel. Clipping is a handy way to collect important slides you want to go back to later. He works alongside Mike Krieger, the CTO, and co-founder, to build this global community that shares more than 95 million photos every day (Lister, 2018). Hashtags are an excellent way for companies to get discovered by potential consumers and connect with their existing followers.

Red Bull is very competitive on Instagram, especially when compared to its lead competitor, Monster. The insights feature allows businesses to access demographic and behavioral information about their followers, monitor Instagram trends, measure audience engagement and identify influencers. After a 6-year US Army career leading intelligence collection teams both in the US and overseas, Chris now brings a sophisticated approach from cryptologic language and adversary data intelligence to digital marketing intelligence. Red Bull is continuously making efforts to expand its business in new and exciting ways. Instagram is a social media platform that provides a service for a community of more than 800 million to capture and share the world’s moments (Balakrishnan, 2017). Red Bull has a team of Social Media Experts & they form, implement & follow the best of Social Media Marketing strategies and make full integration of Social Media into every project. Red Bull understands how people use Social Media through best online social media marketing courses and Build their strategies around that. So, this shows their high quality & rich content posts that are posted keeping in mind the likes of their audience.

A social media campaign planned for Red Bull. This field is for validation purposes and should be left unchanged. Today, the company is worth $8.7 billion, and as of May 2017, Red Bull has sold 6.06 billion cans (Forbes, 2017). Their audience growth has increased significantly while generating a remarkable average of engagements per post. Red Bull gives you wings. Mateschitz then partnered with Chaleo to develop the unique marketing concept of Red Bull. Whether it’s a Facebook or Instagram, Twitter or Google+, Red Bull’s Social Media existence is everywhere. Also, the posts on each social channel are not the same. Instagram is a social media platform where users post pictures and videos for followers to see. Their Social Media Strategy is not about the Drinks, it’s about Sports, Adventure and Lifestyle, because they know People are not interested advertisements, but interesting contents & visual posts attract them and what they love to share & talk about. Twitter seems more for engagement. The iconic "Red Bull gives you wings" ads were such a rage that it backfired and the company got sued for false advertising! Retrieved March 8, 2018, from https://shortyawards.com/7th/putacanonit. A Social Media Campaign

Sprout Social, a social media management software company, suggests posting content that is a mix of “promotional and inspiring content,” to better engage with your audience and give them the content that they want. It actively participate in all Digital Marketing promotional activities and knows type of audience on each Social Platform.

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