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In early 2018, start-up unicorn Luckin rocked the coffee industry by vying for Starbucks’ market share. Since its inception in 2017, Luckin has opened more than 2,300 stores and “serves lattes at prices about 30 percent lower than Starbucks and provides subsidised deliveries to office workers,” according to the Financial Times . The global coffee market is projected to grow at a CAGR of 4.22% during the forecast period (2020-2025). Starbucks Coffee Company boasts impressive stats: Owns 39.8% share of US Coffee Market Earns $24,72 billion worldwide Has 29,324 stores worldwide in 72 countries Over 14,000 of total stores in United States / over 27,000 "We are pleased to introduce the Starbucks brand into Laos, which further builds on our 20 year relationship with Starbucks to grow the coffee industry … Despite market reports year after year after year suggesting that the higher-end specialty coffee segment has the most opportunity for growth and increased market share in the United States, the U.S. coffee landscape is actually being increasingly … Starbucks has been named the fifth most admired company in the world by Fortune magazine, which on Friday released its annual rankings. Starbucks has a whopping 40% share of the U.S. coffee shop market, according to World Coffee Portal’s 2020 U.S. coffee shop market report. This The retail value of the US coffee market continues to grow, reaching US$87-88 billion in 2018 Most retail sales of coffee in the US come from the “Away From Home” segment “Away From Home” retail sales was almost US$74 billion, while sales of coffee purchased for At Home consumption was US$14 billion* Starbucks’ competitors list can be long. Management also said that it increased market share in both packaged coffee, where U.S. sales rose 21% compared with 13% growth for the industry, and … "According to research conducted by Marketeer, Starbucks is still the first brand that comes to … Euromonitor recorded growth in the Thai coffee market of 22% between 2016 and 2018. Starbucks was also ranked number one in the food and beverage industry. It is dominated by major players with reputable capability to influence for a good competitive position in the industry.

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