NOVEL THINKING

Other public relations programs for existing products involve stimulating secondary demand—as when Campbell Soup Co. increased overall demand for soup by publishing a recipe booklet—or identifying new uses for the product. Only then can an organization undertake an effective public relations campaign. The Staples Center in Los Angeles is an example of a venue sponsorship. In the second step, the organization establishes an overall policy with respect to the campaign. A particular venue (Wrigley Field; the Staples Center), A superstar’s apparel (Tiger Woods wearing Nike hats and shirts), An event (the AT&T National Golf Tournament; the Chick-fil-A Peach Bowl), A cause (M&M’s support of the Special Olympics), An educational workshop or information session, A NASCAR vehicle (by Pfizer, the maker of Viagra; see. Learn more about social media and your business.

On a more limited scale, small businesses may achieve community visibility by sponsoring local sports teams or other events. Although advertising is closely related to public relations—as it too is concerned with promoting and gaining public acceptance for the company's products—the goal of advertising is generating sales, while the goal of public relations is generating good will. Financial relations involves communicating not only with a company's stockholders, but also with the wider community of financial analysts and potential investors. These include anniversary celebrations, events related to trade shows, special exhibits, or fairs and festivals. Other types of crises involve bankruptcy, product failures, and management wrongdoing. Why are public relations efforts funded by firms?

Other programs can improve performance and increase employee pride and motivation.

Imagine how many people drive across the Brooklyn Bridge in New York or the Golden Gate Bridge in San Francisco and how much awareness an organization would get if they were allowed to pay to have their name on either of the bridges. Learn more about promoting your business at trade shows and exhibitions. ** iPhone 3G will be available in more than 70 countries later this year, beginning with customer availability in 22 countries—Australia, Austria, Belgium, Canada, Denmark, Finland, France, Germany, Hong Kong, Ireland, Italy, Japan, Mexico, Netherlands, New Zealand, Norway, Portugal, Spain, Sweden, Switzerland, UK and the US—on July 11. For example, when the Prince Matchabelli division of Chesebrough-Pond's USA introduced a new men's cologne, there were twenty-one other men's fragrances being introduced that year.

Personal letters to new stockholders and a quick response to inquiries insure an additional measure of good will. Building good relationships with members of the community where you do business helps build customer loyalty. http://bit.ly/wUJmef.

Speakers bureaus and celebrity spokespersons are effective public relations tools for communicating an organization's point of view. Suggestion systems are another effective way to improve employee-management communications. Additionally, they provide valuable networking opportunities. The Austin-based company chose Mobile Loaves as its partner to kick off the “Feed the World Tour,” which is named for the stated mission of Texas Bar-B-Q legend, C.B. This is “Public Relations Activities and Tools”, section 12.1 from the book Marketing Principles (v. 2.0). *Based on 3G and EDGE testing. Explain how companies use different public relations tools to their advantage. This involves such functions as employee relations, stockholder and investor relations, media relations, and community relations. An organization might hold a press conference to announce that it has hired new, highly sought-after executives, that it is breaking ground on a new building, or to talk about its community service projects. **Based on iPhone 3G (8GB) and first generation iPhone (8GB) purchases.

Print or emailed newsletters are a good way to promote your business, communicate with customers and keep them informed of new products and services. This book is licensed under a Creative Commons by-nc-sa 3.0 license. Figure 12.1 "A Picture of Stubb’s Legendary Kitchen’s “Feed the World Tour”", http://www.apple.com/pr/library/2008/06/09iphone.html, http://mobileloavesandfishes.typepad.com/weblog/2009/05/stubbs-teams-up-with-mlf-to-launch-feed-the-world-tour-homeless.html, http://en.wikipedia.org/wiki/Staples_Center, http://brandchannel.com/features_effect.asp?pf_id=489. DonorsChoose.org helps people like you help teachers fund their classroom projects, from art supplies to books to calculators. The company used surveys to determine what information employees considered useful.

Public relations personnel frequently prepare press releases in hopes that the news media will pick them up and disseminate the information to the public. As a result, U.S. employers recruiting in the tech industry in India often have to work hard to make their brands and products known so people will want to work for them. But if a campaign needs to be launched, and funds are available, professional help may well be needed. Public relations (PR) are the activities organizations engage in to create a positive image for a company, product, service, or a person. Choose the right PR strategy to suit your business needs. The main objective of such a plan is to provide accurate information quickly in order to reduce uncertainty. Has this book helped you? Nucifora, Alf. Another major public relations goal is to create good will for the organization. The firms do so via various PR efforts.

; Creates Brand Image and Reputation: The company has a chance to improve its image and build up a reputation among the public through public relations practice. Special events may be held to call attention to an organization and focus the public's good will. In foreign markets, PR agencies may help ensure product concepts are understood correctly. The essence of a good employee relations program is keeping employees informed and providing them with channels of communication to upper levels of management. A sponsorshipPaying a fee to have your name associated with different things such a particular venue, person’s apparel, or event, or even a NASCAR vehicle. Dallas Business Journal. Some of the PR opportunities that companies may seek to highlight in their press releases include charity events, awards, new products, company reports, and things they are doing to improve the environment or local community. Have a comment or suggestion? Thus, choosing appropriate tools or vehicle is one of the important decisions of PR/MPR. PR puts a positive spin on news stories and is often perceived as more neutral and objective than other forms of promotion because much of the information is tailored to sound as if it has been created by an organization independent of the seller. Mailings and ongoing communications can help a company achieve visibility among potential investors and financial analysts. When you're ready, just click "Start survey". A press releaseA news story written by an organization to promote a product, service, or person. In some cases special meetings with financial analysts are necessary to overcome adverse publicity, negative perceptions about a company, or investor indifference. Public relations (PR) and publicity differ in that PR is controlled internally, whereas publicity is not controlled and contributed by external …

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