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We’ve unveiled a hologram elephant in London! 25 years ago, Jurassic Park (and one of the best moments in movie history) was born ??? 35 of the best PR Campaigns of 2019. Photo credit: Red Bull Content Pool. It was produced by Lucky Generals, with Hotwire looking after PR. Vanarama and the Vanarama National League have renamed themselves MANarama to mark their 45 day drive to raise £150K for @ProstateUK ???? Over the last 12 months we’ve blogged about 500+ head-turning, creative marketing campaigns from all across the globe. Seven account moves that shook up PR in 2018, Five Campaigns We Liked in April: vote for your favourite, 'Deepfake' voice tech used for good in David Beckham malaria campaign, Watch: British Army comes face to face with the Night's Watch for GOT Season 8 launch, Five Campaigns We Liked in March: your winner revealed, How Ikea, Adidas and Corona are helping consumers clean up their act, Five Campaigns We Liked in March: vote for your favourite, Five Campaigns We Liked in February: your winner revealed, Five Campaigns We Liked in February: vote for your favourite, Love (sausage) is in the air: M&S, Aunt Bessie's, Pizza Express, Three and more celebrate Valentine's Day, Facebook picks the best campaigns of 2018, Twitter picks the most creative brand campaigns of 2018, RNIB transcribes social media users' names in braille, Cutting through the noise: PRWeek's most-read stories of 2018, BA, Sky, Sainsbury's, Uber... seven account moves that shook up PR in 2018, Five Christmas campaigns we liked: your winner revealed, 11 of the best PR campaigns and activations of 2017 (according to you), All England Club launches campaign to 'recreate' Wimbledon, Brew vs racism: Yorkshire Tea tells white nationalist 'please don't buy us', Huawei launches press campaign in fightback over 5G security concerns, Five Campaigns We Liked in May: your winner revealed, Unilever: brands must avoid 'opportunistic' behaviour during tragedy. Email arvind.hickman@haymarket.com or rob.mckinlay@haymarket.com to get them featured in next year's Five Campaigns series... PRWeek's Christmas campaign coverage can be found in one place – right here, Register now to enjoy more articles and free email bulletins, The first 'Five Campaigns' contest of the year. Re-live the best beauty ads. Working on any great campaigns for 2019? This campaign helped the brand solidify its reputation as a family restaurant and venue in the minds of the public. Our core services are creative, web and digital marketing projects, but basically if your project is anything to do with marketing your brand the chances are we will do it.

How to Set Up Your Facebook Advertising Account, 12 High ROI Facebook Advertising Strategies, Boost your Keywords by Mastering the Google Search Term Report, 5 White Hat Social Media Strategies That Actually Work, How to Verify Your Facebook Page, Step by Step. Copyright, Creative wise they chose to use a video. Was the campaign creative done remarkably well? Did they utilize a unique messaging approach? Well played, Oasis.

PR agency Manifest worked on a stunt in which an elephant (hologram) roamed around London, generating plenty of attention for the cause as it did so.

Best Facebook Ad Campaigns in 2018 Promo by Slidely – Get Your Creative Hat On. By James Herring on Monday, December 16, 2019. Get it right, and your unique marketing ploys and well-versed humour will win the hearts, respect and hopefully custom, of the public. More recently, Newcastle’s Northumberland Street Greggs pulled a simple yet hilarious PR stunt by reversing their sign so that it reflected correctly in Fenwick’s infamous Christmas window display, proving that you don’t need a big budget to have successful PR!

This campaign took immersive cinema to the next level when a church in Strasbourg screened The Exorcist as a part of an annual film festival in an attempt to raise money for its restoration. a cleverly thought out film for the social media network.

#agencylife #leeds… https://t.co/r7NBWjZOvb, Our studio was in use YET AGAIN the other week!

Here is a month-by-month guide of the worst PR disasters of 2018, as highlighted in our Good and Bad column. 17th January 2019 7 minutes to read. Let’s face it; we all love a little bit of friendly trolling!

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And what better way to review 2018 than by analysing our favourite PR and social campaigns from the year.

The first 'Five Campaigns' contest of the year was won – with 361 votes from a total of 916 – by Gregg's, which teamed up with OpenTable to offer couples a unique date experience on the 14 February. PR pundits vote for what they believe to be the worst PR crises of the year, with TSB being the winner (or should that be loser? Best of Inc. As 2019 closes it’s time … The campaign, by Taylor Herring, received widespread national coverage for the popular high-street baker. The 20 best PR campaigns of the past two decades. So good to see so many people talking about how to reduce #PLASTICWASTE! To remind global leaders who are gathering there this week that they need to take urgent action to #EndWildlifeCrime and #StopWildlifeTrafficking pic.twitter.com/v4im4IkRR3. An exciting battle between PRWeek's five favourite Feb campaigns was won – with more than half the total votes – by the #Justice4Grenfell campaigners, with their 'Three Billboards' inspired protest outside Parliament. The Malaria Must Die, So Millions Can Live film, which took nearly half the total votes, humourously traced Malaria's history, calling on the 53 Commonwealth states to unite against the killer disease. The hostel-booking website convinced legendary songstress and notorious diva Mariah Carey to star in a three-minute spoof film, which secured widespread coverage from Cosmopolitan to The Daily Mail. Paid for my lunch with a milk carton earlier today @EcoverUK's pop-up Rubbish Cafe. , they used a cute and super funny kid.

Sign in. 11 of the best PR campaigns and activations of 2018 (according to you) Each month PRWeek UK picks its top five PR and comms campaigns and asks you, our highly knowledgeable readers, to vote for your favourite. an elephant (hologram) roamed around London. Taking inspired from the drama Three Billboards Outside Ebbing, Missouri, the publicity stunt was praised by Frances McDormand at The Oscars. Check our new blog! The best beauty campaigns in 2018 celebrated people of all ages, sizes, and with so-called "flaws" like acne and body hair. Goal ; Get sign-ups for a trial. The ‘Three Billboards’ #Justice4Grenfell protest caused a huge stir nationwide, with the campaign calling out the lack of action being taken in the wake of the tragedy across London and, most notably, outside Parliament. 5th December 2018 PR Insight 10 minute read Daney Parker, Editor, PRmoment.com. Best PR and social campaigns of 2018. An exciting battle between PRWeek's five top May campaigns was eventually won by The Rubbish Café, by Ecover, with more than half the total number of votes. This site uses cookies and other tracking technologies to assist with navigation, monitor site usage and web traffic, assist with our promotional and marketing efforts, and customize and improve our services, as set out in our, entrepreneurial equivalent of a small child chasing after shiny objects, billions of people using Facebook Messenger, What’s the best CTA For Your Facebook Ads? Serving up their famous pastries and baked goods with a ‘Valentines-twist’ accompanied by dimmed lighting and classical music got everyone talking about a Greggs date! ?#JurassicPark pic.twitter.com/8yFZY5AtCU. A thrilling tête-à-tête between PRWeek's five favourite campaigns in June was won convincingly by soft drinks brand Oasis, with its video send-up of bad cause marketing (hi, Pepsi), produced by The Corner, garnering an impressive 405 votes. The pop-up, 'zero waste' venue – where consumers must pay for food using plastic rubbish – was open for two days in early May and used the Red Consultancy for PR. Social PR. The spot hit the right tone for the irreverent brand – and acted as a satirical warning for the marcoms industry. – Georgia's Digital Marketing Blog, https://adespresso.com/blog/best-facebook-ad-campaigns/, How cultural intermediation applied in the campaign of Worldwide Breast Cancer #KnowYourLemons – meco6936, The Ultimate Guide to Facebook Custom Audiences. Implementation; This Facebook Ads campaign is using a conversion campaign, meaning it’s a campaign whose goal is to convince users to perform an action on their business website, in this case, a sign-up for a trial. When you need a dose of inspiration, blogs like PR Examples are a great place to find the most compelling PR plays. We think not. More than 2,600 people voted in April's contest, including nearly 1,800 who ticked the box for eventual winner Hostelworld. Stay signed in. Did the brand meet their goals with the campaign? Yesterday we launched our re-creation of the world’s most famous lunch, serving brave Londoners a delicious Deliveroo lunch – at 450ft in the air! ), despite Facebook getting the most mentions throughout the year. The 7 Most Embarrassing Branding Mistakes of 2018 Many brands did not get the response they were expecting from their promotional campaigns this year. To save you some time, we curated a list of the absolute best of the best to get the creativity flowing for your next campaign. This year we were treated to Huawei hijacking the queue waiting for the latest iPhone outside the Apple store in Singapore, handing the crowds free power banks telling them ‘Here’s a power bank, you’ll need it!’ Tapping into their tech-rivals frequently lamented flaw created a hilarious publicity stunt that quickly went viral.

How the world became more ‘social’ in lockdown, Social advertising 101: 5 reasons why your business should invest in paid social, Leeds Agency Adjusts to a 4-Day Work Week, Why We’ve Made the Move to a 4-day Work Week (Eek! The twin talents of animation studio Aardman and actor Hugh Laurie were too much for challengers in March's hotly contested matchup. (a $1,000 Experiment), Messaging gets 15x more engagement than email, automatically populating contact information, about 250 conversions to claim bare minimum scientific validity, 4 Tips and Tricks for Effective Social Commerce in 2021, Google Ads Bidding Strategies: The Ultimate Guide, How to Get Verified on Instagram in 3 Simple Steps + Tips to Increase Your Odds, TikTok Advertising: The Ultimate Guide for Marketers, Guide to Perfect Facebook Ad Campaigns – Crazy Media Marketing, Targeting Academy Review: Make Your eCom Store Massively Profitable In 2018 – Flashreviewz, Is Paying for a Facebook Pay-Per-Click Campaign Worth your Money?? Malaria Must Die, So Millions Can Live film. pic.twitter.com/8l1b09u3ss. Brave and smart! The stunt was even praised by Frances McDormand at The Oscars. To add an incentive to the promotion, if families handed in their phones upon arrival, the kids ate for free. praised by Frances McDormand at The Oscars.

Sign in. Meet Zoe, our doggo-loving and Disney mad Junior Marketing Exec Deliveroo's eye-catching recreation of the iconic 'Lunch Atop a Skyscraper’ photo emerged triumphant in the shootout between PRWeek's five favourite campaigns in August. Why? Vanarama and Prostate Cancer UK's MANarama campaign, by Alpaca Communications, saw the the league's title sponsor give up its naming rights for a charitable cause mid-season, to celebrate the fact that Prostate Cancer UK is the first official charity partner of the National League. Greggs have been so fantastic this year we’ve had to credit two of their PR campaigns! The tongue-in-cheek advertisement pokes fun at the trending campaign style in this slapstick satire that we absolutely loved.

PR agency The Romans devised a campaign that made John Lewis - the American lecturer famed for being mistaken for the British retailer of the same name - the star of a cleverly thought out film for the social media network.

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