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/MaxWidth 2919 Gestión de Bibliotecas: La Planificación y el Marketing. �E��Ξxj���I'3&>�[���v֩�&�Ξ���)��IPJXu�{���G��8〹ѭ��U�~6;q���n.z}�p���SK[3�B��53�{�&���{�i��$� %�� �y7�k�dfQ||�MX��顭.��?��EN0pb��9���p�v��ĢT!��%�iO�ʹ�p&�_������ [�8���x�V�L-��v�!%ec����pX��Vt@X@P������;� Cp5 �WR ERWԏ��OI��ɠ��>00?i bO�ViN�m�\L"�ߘ�0�2�b�b�fx�P�� Lp�ծ0�2hK�r��ڊ�a��hQ������Q�G|�$��� 1 0 obj Disponible en: http://www.libnet.sh.cn:82/gate/big5/www.libnet.sh.cn/upload/htmleditor/File/071128123943.pdf [Consultado el 13 de Junio de 2011].

Markus Mattscheck ist in seinen Tätigkeitsfeldern bereits seit 1995 fest mit dem Internet verdrahtet und verfügt über eine umfassende Marketing-Expertise. 0000077386 00000 n /ProcSet [/PDF /Text]

0000002019 00000 n Arroyo-Vázquez, N., 2011. >> In 10as Jornadas Españolas de Documentación (Fesabid 2007).

Alonso-Arévalo, J., 2010. Disponible en: http://eprints.rclis.org/handle/10760/13978 [Consultado el 21 de Septiembre de 2011]. A1�v�jp ԁz�N�6p\W� p�G@

/Length1 15308 Polo, J.D., 2009. stream While you’re just creating a social media plan, some of your competitors are already executing their plans and getting results. Sample Social Media Strategic Plan This plan includes the tactical objectives to be used to accomplish the primary social media goals identified by McNelley Media on behalf of [Company Name]. Disponible en: http://www.slideshare.net/TCAnalysis/tca-observatorioredes-sociales2011publico?from=ss_embed [Consultado el 1 de Octubre de 2011]. Disponible en: http://www.uca.es/area/biblioteca/ficheros/presentacion_catalogo20_pdf [Consultado el 8 de Septiembre de 2011]. Rodríguez Fernández, Ó., 2011.

Einfacher und übersichtlicher Redaktionsplan. Sie wollen in regelmäßigen Redaktionskonferenzen mit dem Social-Media-Team die Maßnahmen, Optimierungen und Ergebnisse besprechen.

What Is Web 2.0: Design Patterns and Business Models for the Next Generation of Software. In 10as Jornadas Españolas de Documentación (Fesabid 2007).

Tu Plan de Marketing en Redes Sociales: Implantación y Estrategias 2 son los medios sociales, así como dar unas pautas sencillas y claras de cómo una PYME debe afrontar la entrada en los medios sociales. 0000018020 00000 n Das Arbeiten mit einem Social-Media-Redaktionsplan macht natürlich erst dann wirklich Sinn, wenn Sie Social-Media-Kanäle betreuen und eine Social-Media-Strategie haben.

Academic libraries. Weitere Artikel zu:

Web 2.0 use by librarians. BiD: textos universitaris de biblioteconomia i documentació, (24). But which social media networks should you focus on? Some common social media goals are all about boosting: While creating your goal, it’s important to remember the SMART acronym. Tools,

Casey, M.E.

endobj /BaseFont /XWBDXB+Cambria Community Manager, Madrid: Anaya Multimedia.

Auch Onlinemarketing-Praxis stellt Ihnen zwei Social-Media-Redaktionspläne als Muster-Vorlage zur Verfügung.

Aplicación y posibilidades en las bibliotecas universitarias. Increase “member” base, recruit new “members,” draw physical traffic to facility a. Actitud 2.0: usos de la web social en las bibliotecas universitarias uruguayas. /FirstChar 33

%PDF-1.3 What are their shortcomings? Universo Abierto. ��TG��[(@��� Umfassender Redaktionsplan mit Filterfunktionen, Platz für Anmerkungen und  Statusmeldungen. 76% of B2B marketers have a formal marketing plan, but what B2B marketing trends can you optimize in your 2021 digital marketing strategy?

/Subtype /TrueType Social media marketing requires certain tools – there is no way around it. 2 0 obj Sehr komplexe Redaktionsplan-Vorlage für Social Media und Content-Marketing. Qué es un Editor de Contenidos o Content Manager. Situación y tendencias en relación a la Información y la Documentación, Barcelona: Baratz. You can use it to manage all of your social media accounts from one single place, as well as schedule your updates in advance, using a social media calendar: Plus, you’ll be able to collaborate with your team members, respond to comments and mentions and engage with your followers, monitor your brand name and check your social media analytics. Universidad de Zaragoza. /Type /XObject Merlo Vega, J.A. www.ala.org.sapl.sat.lib.tx.us/ala/mgrps/divs/acrl/events/national/2011/papers/qr_codes.pdf [Consultado el 1 de Agosto de 2011]. Publicidad 2.0. >�XhI��3��������s��r~g����s~�5K�������]M�+� H����B�l�@���+V_�2V��1u\���+b�0!�U�K{��2�'he?�2-�Կr=�aW� 363-368.

Ciencia 2.0: redes sociales y aplicaciones en línea para académicos. Bibliotecas públicas y sitios de redes sociales, ¿una cuestión de visibilidad? Ensure you check your buyer persona and conduct research to find the right social networks. Disponible en: http://www.universoabierto.com/1323/la-biblioteca-20-netvibes-aplicacion-abibliotecas/. /Filter /FlateDecode

QR Codes and the Library: The Library Audio Tour.

El campus de la Universidad Carlos III en Second Life.

Disponible en: http://marketingcadiz.pbworks.com/ [Consultado el 6 de Octubre de 2011]. Bibliotecas y marketing en red. This increases productivity and ensures you can provide the pieces of content your audience expects. El uso profesional de las redes sociales. Disponible en: http://www.ub.edu/bid/23/gonzalez2.htm [Consultado el 3 de Agosto de 2011]. In another study, tweets with images received 150% more retweets.

Disponible en: http://www.ucm.es/BUCM/intranet/doc6474.pdf [Consultado el 1 de Octubre de 2011]. Margaix-Arnal, D., 2008. The academic library meets web 2.0: applications and implications. Some details you can have on your content calendar are: See an example of a social media content calendar template from HubSpot: Visuals have become popular on social media. Arroyo-Vázquez, N., 2011. Er soll einfach zu pflegen sein und eine Übersicht bieten. Policy Brief , ALA Office for Information Technology Policy, (3). >>

H�\S�k�0����>&,�dI�`��"�-�a�\'�ָ$1��ߓ嶡6�ɺwO�N��7��"��|}dZ��G�/�������s(J�j� ��+���HEfe���T䂖�����GQ�,�ET`�^'��c�ҥ�E^ב��ʼn�o}��(f4�� Cobo Romaní, C. & Pardo Kuklinski, H., 2007. ��ă��ID������0�u�SXF��A�̤e,�I`�\����NU�|.L�k�L��{�SW��R �p���zw��WS'�c���C�ä�3�p,�N��a�xŦ��c�%� Todo va a cambiar, Barcelona: Deusto.

Setting up the New Stuff: Planning & Implementing Library 2.0.

Your social media budget will determine some of the activities you can perform.

endobj Disponible en: http://www.fundacion.telefonica.com/es/debateyconocimiento/media/publicaciones/Facebook_001_240.pdf [Consultado el 4 de Septiembre de 2011]. Knowing what you want to achieve will tell you what to focus on in order to achieve those results. More so, engage with your followers to build trust. <>>> But, if you’re like most of us, you probably found there were a few things that needed tweaking. D-Lib Magazine, 17(7/8). Mobile services in the Rector Gabriel Ferraté Library, Technical University of Catalonia. /Filter /FlateDecode ���� JFIF ` ` �� 6Exif II* &.

Margaix-Arnal, D., 2008.

/FontBBox [-1475 -2463 2867 3117] %���� Twitter...para quien no usa Twitter, Madrid: Juan Diego Polo Garcia. >> Der Plan soll Ihnen bei der Organisation Ihrer Aufgaben helfen. <> Disponible en: http://herramientas2-0.pbworks.com/f/Documento_marco_de_la_BUS.doc [Consultado el 1 de Septiembre de 2011].

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